1. USAID SEA Lays Groundwork for Behaviour Change for Marine Conservation in South Sorong, West Papua
One of the USAID SEA Project’s strategic interventions is advocacy and demand creation to promote behavior change that leads to improved marine conservation. This intervention is implemented mainly through Behavior Change Communication (BCC).
To support it, Project recently did a rapid assessment with implementing partner World Wide Fund for Nature (WWF) to determine the baseline behavior in two villages in South Sorong Regency. Conducted on 11-18 March 2019, the assessment helped prepare the community-based surveillance system not only by empowering surveillance team members with information but also by enhancing their understanding of surveillance and the motivating factors that should be considered in surveillance program.
The assessment involved 50 respondents from the community and those nominated to the surveillance team. It showed that while the level of under-standing of surveillance in the two villages was very low (<20%), the respondents were quite eager to conduct more comprehensive sea surveillance which they believed would help secure their children’s future. This finding prompted WWF as the USAID SEA implementing partner to disseminate more information about the importance of surveillance in building an active community-based surveillance team for the newly declared marine protected area in South Sorong.